But at the same time, like Mickey Mouse, the Mona Lisa, or the Eiffel Tower, the Monogram had the dimension of a global icon,” he indicated. Arnualt entrusted me with the creative direction of Vuitton, I found that playing with LV was too expected, that I had to start somewhere else. “Ah, the Monogram, it was my obsession and my dear concern for a long time! When Mr.
Marc Jacobs has also long reinterpreted and played around with the logo with artists like Murakami, Sprouse, and Kusama.
#Where is the date code on louis vuitton soft trunk series
The idea was simple and fun: invite six pioneers to interpret the timeless LV stamp for a new series of bags. In 2014, the brand’s 140th anniversary opened with a project called: “Celebrating the Monogram”. This logo has since played with a number of materials, shapes, and combinations Louis Vuitton has never ceased to reinvent this simple and pure seal that’s synonymous with rareness and luxury. He had trunks created for his brand’s couture creations, and to easily recognize them, he asked that a dot and stripes design be affixed to them. Paul Poiret, one of the great couturiers of the 20th century, was a loyal client of the trunkmaker. From the very beginning of the Vuitton era, the Monogram was able to be transformed. Just like a monogram is an artist’s signature on his or her work, the Louis Vuitton logo is anchored in a secular tradition. As counterfeiting was becoming a growing problem, Georges Vuitton had the idea to sign his father’s name on his trademarked work. The Monogram print is the perfect encounter between the three great arts of humanity: gothic, contemporary, and Japanese art.īut the Monogram logo is also linked with the demands for authenticity back then. Some think that the floral motifs are a nod to coats of arms of the old Japanese nobility Louis Vuitton was indeed fascinated by Japan. Others evoke the tiles in the family’s home in Asnières.
The lines for the floral motifs are such a mystery that some say they were inspired by the architectural details of old buildings that were like churches. When it comes to going back on the inspirations that led to Louis Vuitton’s very particular logo, experts suggest a number of possibilities. Louis Vuitton’s initials and flowers are today the brand’s omnipresent signatures. The Monogram motif is the ideal combination of classic and modernity, French and universal aesthetic, but first and foremost ephemeral and timeless. Of course, the canvas incarnated the values of the manufacturer at 4 rue des Capucines in Paris: innovation, travel, experiencing different cultures, durability, solidity, and French luxury. To pay homage to him, the trunkmaker imagined a monogram canvas signed LV that was both supple and solid. Georges Vuitton, Louis’ son, would take up his father’s mantle after his death. In 1896, one of the most coveted signatures on the planet first came out. The Louis Vuitton Monogram hides a thousand secrets that have nourished the collective imagination, from its initial inspiration to its more contemporary renderings.